What is GRAIL?

GRAIL is a unique curated luxury lifestyle guide to the businesses and resources for the affluent consumer. GRAIL is delivered in two ways: as an online community and website that includes beautiful custom photography and detailed profile pages for each of our member business owners, and as a print compendium that showcases our members with compelling photographs and captivating content. Distributed through unmatched top-tier channels, this lifestyle guidebook is unlike any other publication.

Where did you get the name?

A “GRAIL” is a thing that is being earnestly pursued or sought after. What better way to describe the highly desired goods, services, and experiences that are offered by our member businesses? Our aim is to help discerning people avoid a frustrating search and instead deliver to them exactly what they’ve been seeking.

How can I become a business member?

To be considered for an invitation, please visit our Become A Business Member page. A member of our membership team will contact you.

What are the benefits of membership?

Members enjoy comprehensive digital exposure that includes inclusion on our search-optimized, mobile-friendly website; participation in GRAIL’s targeted social media strategy; and highlighting in our blog posts and newsletters. They are also featured in our print edition, with distribution via member offices and retail locations, private clubs and organizations, and philanthropic and cultural events.

How do I advertise on your site?

GRAIL accepts a very limited number of advertising and brand collaborations. We feature only those businesses we would be happy to endorse and recommend to our most discerning friends.

What regions do you cover?

GRAIL is currently publishing books in Northern California but is quickly expanding to other areas.   Please contact us if you’d like more information.

Where can I find your magazines?

The GRAIL print guide is distributed through member offices and retail locations; private clubs and organizations; philanthropic and cultural events; and private-school functions. You can also access GRAIL online here.

How do you choose your members?

GRAIL business membership is by invitation only.  We hand-select each member and feature only those we would recommend to our most discerning friends. Our aim is to showcase companies with authentic connections to their communities that are committed to delivering excellence. All potential GRAIL members are vetted and interviewed by our membership team before an invitation may be extended.

Do businesses pay to be part of GRAIL?

Yes. GRAIL membership includes participation in our online directory and either one or two full-color pages in our print book. If you were interested in becoming a member, please visit our Become a Business Member page.

Who are your editors?

GRAIL works with exceptional individuals who help present our business members in the best possible light on our website, our book, and our blog. These smart, style-savvy, and resourceful professionals understand trends and are in tune with the interests and passions of our typical GRAIL reader.

If you are interested in joining our team, please visit our Careers page.

Who are your photographers and designers?

GRAIL’s creative services team is among the best in the business. We work only with top-flight photographers who are skilled at capturing the nuances and unique attributes that make our members special. Our graphic designers have a special talent for balancing color, layout, typography, and photography to create unforgettable pages on our website and in our print magazines.

If you are interested in joining our creative services team, please visit our Careers page.

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